Seus clientes ideais… eles existem! Como você pode atrair eles para o seu negócio?

Só porque você ainda não conheceu seus clientes, não significa que eles não existam… Você pode atrair clientes ideias para o seu negócio. 

Estou falando de seus clientes ideais.

Sempre digo isso a meus clientes, sobre seus clientes ideais. É mais fácil pensar e planejar a partir de sua perspectiva atual (e para os clientes que você já possui e conhece), mas essa atitude pode fechar suas portas para coisas maiores.

Quando você encontra seu diferencial e começa um novo negócio , lança um novo produto ou serviço, você sabe exatamente a quem se destina. Você sabe por que está fazendo o que faz e para quem está vendendo, já que você terá mapeado exatamente quem é seu cliente ideal (e se ainda não fez isso, faça agora!), mas neste ponto muitas pessoas param.

Existe uma grande diferença entre saber identificar quem é sua cliente ideal “na teoria” e encontrá-la de verdade, e isto gera um grande bloqueio. Talvez você ainda não conheça nenhum de seus clientes ideais neste momento – talvez eles ainda não sejam seu cliente, não estejam em ‘sua lista’ e talvez você ainda não os tenha conhecido. No entanto, não significa que eles não existam!

Você precisa apenas ter certeza de quem é seu cliente ideal – o que eles querem, o que conversam entre si, aonde eles estão, os problemas que eles possuem e como você pode solucionar. A partir daí você os atrairá. Crie mensagens para atraí-los a partir do conhecimento que você possui das necessidades deles.

Encontramos clientes que sequer conhecíamos semana passada, mês passado, seis meses atrás. E, se tornam clientes importantes porque tem o perfil que procuramos e conhecem mais pessoas que são os nossos clientes ideais.

Me motiva saber que há muitos clientes ideias que eu ainda não conheci! E os que tenho agora eu não conhecia até conhecê-los.

Vá atrás daqueles com quem deseja trabalhar e você os encontrará. Apenas tenha em mente quem está procurando e você se destacará, será notado e os atrairá. Fale com originalidade sobre o que estão falando e eles o ouvirão.

Crie sua turma!

Eles estão esperando por você…

Deixe seus comentários

Respostas de 251

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